Wings Travel Management boosts global technology and travel content capabilities with Sabre agreement
Wings Travel Management has enhanced its global travel content and technology capabilities after signing an agreement with Sabre Corporation, meaning Wings’ consultants are now able to leverage the industry-leading GDS technology, data-driven insights and intuitive interface of Sabre Red 360 – the next generation travel agency desktop.
The addition of Sabre’s GDS platform to Wings technology offering complements the travel management company’s longstanding partnership with global technology provider Amadeus. The agreement will allow Wings to further enhance its consultative service delivery and give clients worldwide an even greater choice of airfares, hotel rates and booking options. It also means Wings can give clients in each market the choice of using Amadeus, Sabre or a hybrid of both GDS platforms in order to meet their highly individualized needs and personalise the travel experience.
Sabre Red 360 is fully integrated with Wings’ proprietary mid and back office system, TMA (Travel Management Application) used by Wings’ staff at all of the company’s wholly owned and managed operations worldwide. This unique business model ensures Wings’ clients receive consistency of service globally, reliable on-demand data and critical safety support in each market. Wings consultants can also access and amend bookings via any Wings office regardless of where the original booking was made.
The agreement will also support Wings Travel Management’s global growth particularly in the Americas, where the company won significant new business last year and also expanded its footprint by acquiring the corporate and energy travel business of Louisiana-based Associated Travel.
“The last 12 months have been a period of exciting growth and development for our business globally and we needed to continue to enhance our technology solutions, not only to support this expansion, but also to source the widest range of travel content for our customers in order to optimise their travel programmes,” said Frank Palapies, Chief Commercial Officer, Wings Travel Management. “We will continue to work closely with Amadeus, whom we have enjoyed a strong partnership as our sole technology provider for many years. However, our aim going forwards is to work with multiple GDS and technology providers to ensure we give clients a wider choice of booking options and access to greater travel content at the best possible rates.
“The fact that Wings owns and manages all its operations globally and operates off the same mid and back office proprietary system is a major point of difference to our competitors,” he continued. “Integration of Sabre with our TMA platform will ensure that our clients continue to benefit from the advantages of global data consistency, reporting, follow the sun solutions and traveller safety support that Wings is renowned for.”